Sepeda Rafael

I'm a Product Designer and Strategic Design Leader with deep expertise in digital products, design systems, and complex workflows. I help companies scale B2B/B2C products from strategy to pixel-perfect execution using modern design frameworks and data-driven methods.

I've had the chance to work with some genuinely complex environments — Uber, BMW, Daimler — and I've learned that the hard part is rarely the design itself. It's the process, the governance, the alignment. That's what I find fascinating.

Living in Hamburg, the free and Hanseatic city, where it rains a lot, and the design community is surprisingly strong.