Work

Led the design system team at one of the Middle East's biggest super apps, turning a fragmented library into Aurora — the foundational platform the CEO publicly credited as essential to the company's full product rebrand.

Diagnosed years of accumulated UX debt across 7 product squads — not by patching individual screens, but by finding the systemic patterns underneath them and turning them into a shared platform roadmap

Leading Jisr's design-system team and migrating legacy libraries and two visual languages with Wasl

Turning a 10-hour, multi-tool campaign process into a single guided flow — from user shadowing to a product adopted across every FreeNow market

Turning a single-team component library into an open-source design system with a solid token architecture, governance, and contribution model

Leading redesign of carpooling app, from user research through a new UI system.